首先感谢我们的朋友 thomas韦德荣
介绍一些美国市场上最新推出的护肤品，有一些产品很好，有一些产品却只能说是垃圾
零售价：32美元/一步曲；150美元/一，二和三步曲
Institut’ DERMed推出了它的新产品：CelluliteRx System，产品介绍说这款产品采用了缓释脂质体传导系统，能够定时释放成分以保证成分渗透到指定脂肪团区域。
我的观点：对于中国女性而言，脂肪团还不是困扰她们的主要问题（如果还不知道脂肪团是什么的话，天天吃麦当劳你就知道了，呵呵！）。关于这个产品还有一点很有趣：就是这个产品从来只宣传他们的缓释脂质体传导系统，却不说他们传导的成份究竟是什么。而据我所知，只有咖啡因能够稍微去除脂肪，当然，“稍微”在我看来就是什么作用都不起！:-)
零售价：45美元/75ml
伊夫罗谢推出了它的“Riche Creme”，产品介绍说选用了具有抗衰老和营养功效的30多种植物精油。这款产品能够在线定购www.yvesrocherusa.com
我的观点：伊夫罗谢有没有在上海开零售店？我不断地听说伊夫罗谢就要在上海开零售店了，不过不知道它开在哪里。说实话，看到这款产品介绍时，我被30多种植物精油成分吓了一跳，我想油性肌肤应该不太适合使用吧。不太明白这30种植物精油到底是什么东西，它们为什么有抗衰老功效？通常精油不能够渗透到肌肤深层。所以这些精油成分是否能对你肌肤的深层细胞产生效果我还不确定。但是，把精油说成是肌肤的营养成分算是破例之举了。基本上，精油能够在表皮形成一道膜防止水分蒸发。这对你的皮肤的确有好处，但是说是营养就有些过了。
零售价： 570美金/60ml
Dr Perricone（中文名：裴里康）最近推出了一款新的配普肽抗皱产品，价格是570元美金/瓶
我的观点：我个人是非常喜欢配普肽这个成分的，因为他们是目前市场上最有效的改善肤质、美化肌肤的护肤成分。所以我对这款产品的第一感觉很好。但是570美金的价格有些离谱。我想象不出Dr Perricone 可以放多少配普肽成分在这个小小的瓶子里能够价值570美金。所以又回到营销广告成本的老话题：可能实际的产品价值只有50元美金，而其他的则全花在了广告和中间商上。
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Here are a few new products recently introduced in the US market. Some of them are quite interesting while some of them just seem to be advertising garbage.
Retail price: US$32 for step 1. US$150 for Step 1, 2, and 3.
Institut’ DERMed recently launched a new product called CelluliteRx System with a time-released liposome delivery system for increased penetration to targeted cellulite zones.
My comments: Cellulite is not such a major problem for Chinese women yet (keep eating McDonald’s everyday and you will then learn about cellulite!). Also, the product introduction only mentions liposome delivery system but they do not say WHAT is being delivered...as far as I know, only caffeine is mildly effective against cellulite. And by “mild”, I mean it almost does nothing.
Retail Price: US$45 for 2.5 fl oz
Yves Rocher launched its “Riche Creme” with an additional 20 oils chosen for their anti-aging ingredients and nutritional benefits. The product is available online at www.yvesrocherusa.com.
My comments: Did Yves Rocher open a retail store in Shanghai yet? I keep hearing that they will open one soon, but I am not sure where it is. As for the product mentioned, “20 oils” sounds a bit frightening to me; probably not a good product for oily skin persons. Also I am not sure exactly what these 20 mysterious oils are and why they have some sort of anti-aging functions; normally oil can not penetrate your skin very deeply, so it seems doubtful that these 20 oils could have much real effect on your deep skin cells. Finally, I think it is really a big stretch to say that oil is “nutrition” for your skin. Basically, oil forms a layer on your skin to prevent water evaporation. While this is good for your skin, it is really too much to call it “nutrition”.
Retail Price: US$570 for 2 fl oz.
Dr. Perricone has launched a new anti-wrinkle product with peptides and the price is US$570 per bottle!!!
My comments: Well, I am a very big believer in peptides. They really are one of the most effective ingredients on the market today that can have real results in improving the quality and beauty of your skin. So, my first impression is that I really like this product. On the other hand, US$570 is very expensive! I really can not think of any amount of peptides that Dr. Perricone could squeeze into this small bottle that would possibly cost US$570. So I guess it is the old story about marketing and advertising costs, i.e. his real cost is problems US$50 but then he has to pay for all his middlemen and advertising, so the retail price is finally set at a very high US$570.
